Driving through Kansas City this morning, I was scanning the dial looking for the new Life station that we are launching at Northwestern Media.

I happened upon a sports talk station and was reminding why “Love, Hope, Family” are my radio themes of choice.   Secular talk radio, if you haven’t noticed, has gotten downright vulgar.  What used to be taboo according to unwritten rules of professional protocol has now become common place on many radio stations.  Howard Stern’s shock jockness has caught on in the Midwest.

It’s no wonder, many of our listeners have turned to Life 101.9 and called it “safe for the little ears.”  Turns out Life 101.9, is “safe for big ears, too!”

Something to think about!

(Photo courtesy of Ben McLeod)

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